5 Types of Businesses That Need Call Tracking and Why

Home servicesThere are a lot of people who are used to making purchases or orders using their phones. Believe it or not, phone calls are still one of the essential business components for many industries. For many business organizations, calls are the main type of leads and they are usually worth multiple times more than those that came to you by filling in a kind of form. Yet another trend for industries that rely on phone leads is that most of them use paid search ads to drive traffic to their websites, and these are the ones that lead to people making calls.

However, there is a big issue with calls that come from paid searches; they are usually untracked and this greatly reduces the effectiveness of a PPC campaign, especially in regards to conversions and leads. Without valuable call tracking data, professional marketers get stranded in the dark when talking about which ads, landing pages, and keywords are responsible for driving these calls.

This makes businesses unable to make the right decisions in their future PPC strategies. Without proper call tracking methods, advertises and businesses alike risk losing a big portion of phone conversions because they don’t have important information that can help them understand where to focus their efforts and resources. They are unable to channel the extra budget funds into new keywords if they don’t know which ones work the best.

Home services

If you are an expert in home decorating, plumbing, home cleaning, window or door installation, flooring or any other home repair service, then you should include call tracking. No matter what kind of home improvement services you provide, you should expect a lot of of calls each day.

Just imagine that a potential customer needs a new sink installed; he or she will probably search for things like “plumbing services” or “sink services” via a search engine, click on some ads and then call a service that is most convenient.

This is a typical conversion path when it comes to services like this, because the nature of such a service presumes coming to a client’s house directly. This is why people feel that it’s best to give you a call, talk specifics, as well as the type of trouble they are having.

Cosmetic and dental clinics

In most cases, people don’t have their own dentist and they don’t call one until there is an emergency. People don’t even search for a nearby dentist until they start feeling the pain in their mouth or when they beak their tooth in an accident. When this happens, they start searching for local dental services or clinics and they start calling numbers.

Both dental and cosmetic clinics are busy places, especially the good ones, and one always has to make an appointment some time in advance. Alternatively, they can arrange something for the customer in case of an emergency. All of these appointments are made through phone calls, and people can also consult with a specialist without the need to see them in person. These are clear reasons why businesses like these need call tracking.

Real estate businesses

When a person is looking to buy a new home or rent an apartment, he or she is definitively not going to do a quick search on Google and press the “purchase now” button. Not a chance! Real estate is one of the most important aspects of one’s life, and one of the greatest expenses. You probably already knew this; but conversions are definitively not going to happen as often online. They simply won’t.

If a person that searched for a certain piece of real estate online is genuinely interested in renting or purchasing a certain place, they are definitively going to grab their phone and call the number they find online in order to talk to the real estate agent. In a business like this, generating call leads is the foundation for further growth, so make sure that you are ready for incoming calls.

Education

There are many forms of education out there: college, high school, middle school, elementary school, grad school, various courses, private, public, etc. The options to choose from are vast and researching schools can be difficult thorough, especially when it is done by a parent or a guardian who cares for his or her children.

Once again, the whole sales cycle here is quite long and it includes many factors that must be considered. Why is this the case, you ask? Well, simply because education is one of the most important factors for a person’s future and it’s a major life-affecting decision that can make a huge difference. There are many factors in play when someone is seriously considering and educational institution, including housing, tuition, location, professors, courses, price, and the list goes on and on.

This is yet another industry where people need to call and ask certain questions in order to gather all the missing pieces of the puzzle. Furthermore, if someone is looking for a good college, chances are that it’s far away, and they can’t simply go there and see what it’s all about; they need to talk to someone and ask important questions that matter to them.

Legal business

Law is one of the hardest fields you can possibly be in. The competition on SERPs is quite fierce and every single click is quite expensive, meaning that every single phone call has great value as well. Each of these small opportunities can result in getting a permanent client, which can further result in getting a lot of profit for your business.

Most legal services are quite expensive. Now, the biggest problem most law firms are unaware of is that they are not harvesting the potential ROI from paid searches, as they don’t track calls. They feel like they will just waste their money. In most cases, this is not true.

I strongly encourage you to find a professional and reliable call tracking tool that is affordable and that can fit in with your PPC tool. It is very cost-effective. Not only will you be able to increase the efficiency of your sales, but your clients will have a clearer picture of how beneficial your efforts are. One thing is for sure, if your business organization depends on phone calls to go forward, then you should definitively look to implement a call tracking solution. Understand that you are missing out on a lot without it, and that this little investment can pay off multiple times over in the future.

Luckily, there are a lot of software solutions for call tracking and business organizations can utilize them to track their receiving phone calls and get valuable insights from them for future marketing decisions. If you are not quite sure how this can benefit your business, just read on to learn more – it’s quite simple.

 

Is Export Trade Finance Important Today

Trade Finance IFor businesses concentrating only on the domestic market, they may miss out on different opportunities the international market offers. If you make a foray into the international market, you may increase your profit as well as protect your business from the negative effects of slowed-down growth. Apart from that, this will allow you to diversify your portfolio.

Among the most crucial ingredients for success in the exportation business is export trade finance. Exporters want to get paid for their products as fast as possible. On the other hand, customers from foreign markets would want to delay payment until they’ve received the products or perhaps resold these. To become competitive, your company must be capable of offering payment terms which are very attractive to possible partners.

Important Factors To Consider When Selecting The Best Financing Option

The amount of time in which the product is financed – This is considered the most important factor to consider. Experts highly emphasized that your choice of financing will be greatly influenced by how long you’ll wait before receiving the payment.

The cost of financing options – If there are several financing options to choose from, you have to look into them meticulously, most especially the interest rates. Be reminded that these costs can greatly influence the products’ price along with your potential profit.

Risks – Transactions are not created equal. There are those that are riskier than others. Experts have emphasized that the riskier the transaction is, the more you’ll find it hard to finance. Economic and political stability can actually compound or increase these risks.

Amount of orders – If you are receiving plenty of orders, your working capital might not be sufficient to meet such increased demand.

Getting Expert Help

You can actually get help from commercial banks with an international department when it comes to dealing with the export trade finance needs of your company. Choose banks that are familiar with the export business. These banks will provide your firm with a wide range of international banking services.

After finding this kind of bank, consider scheduling a visit with the international department for you to know and be aware of the different matters like your export plan, banking facilities, services, and the applicable charges. In case your partner importer fails to pay for the transaction, your business will bear the responsibility of paying for the loan. With the use of instruments like letters of credit as well as credit insurance, you and your chosen bank can greatly benefit from the improvement of the export receivables’ quality.

Export trade finance is indeed very important. Businesses may also find business guarantee funding important to ensure business success.

About That Ideal Client of Yours

Ideal Client of YoursI know… you hear ALL the freaking time about how you need to know your ideal client, be specific, blah blah blah.

Well, I hate to tell ya, but it’s really true. You MUST be able to specifically describe your ideal client.

Here’s the #1 reason why that’s hard: you want to be of service. You have gifts to share. Your genius helps light up the world. From that place, you want to help the world! And so you say, “I can help everyone! Everyone needs my services!”

While that may be true to some degree, it’s difficult to market to a generic “everyone.” Your most effective marketing is the one that connects and resonates with the end-user, so much so that she says, “That’s me!!! Wow, you really get me!” You can’t do that if you’re genericizing your marketing in order to not possibly leave anyone out.

Smart Business Tip: Give your ideal client a name. Visualize what she looks like, what she thinks about, what she’s afraid of… then write directly to her. Let’s call her Betty for now.

Here’s what you need to know about Betty:

  • Demographics – We’re talking census-type information: age, gender, education, profession, income, family size, marital status, color of eyes. Okay, just kidding on the eye color, but the more detailed and specific you are, the better. Start to see who Betty is.
  • Psychographics – This is what happens on the inside as opposed to what you see on the outside in the demographics area. What are your ideal client’s values, opinions, attitudes, interests, lifestyle, personality? What is Betty like?
  • Challenges and Problems – This is where you start to zero in on how you can help your ideal client. What keeps her up at night? What are her biggest, most immediate pains? What words does she use to describe her issues? Once you know all this, you can speak directly to Betty through your marketing about how you can be of service to her.
  • Location – Where does she hang out? This is some of the most important research you can do, and a piece many entrepreneurs and small business owners leave out. If Betty, your ideal client, is an HR manager working full-time and making $100,000, are you going to find her at a Starbucks during the day? Is she networking? Probably not, if she’s employed full time with a company. So, you have to figure out where to find her.

Once you’ve detailed all this, you now have a pretty descriptive sketch of Betty.

How do you use your sketch of Betty?

First, any time you write any material, from a sales page to a Facebook status update, read through your Betty sketch. Tap into your inner Betty-ness and draft your marketing material from that place. Using her words and really seeing her is going to make your marketing that much more effective. Secondly, once you find out where she hangs out, go there! Whether those are conferences, networking groups, associations, or other places, you need to be where Betty is. Finally, remember to review your sketch of Betty and tweak as you find out more information or your services evolve and perhaps become more niched.

ERP Mistakes Businesses Have To Avoid Making

ERP Mistakes BusinessesMost business owners today now know the importance of having a good ERP software or system. With this system, certain processes can be optimized within the company, saving business owners time and costs.

Selecting the right ERP system for your business though is not a simple task. You will need to invest sufficient time and effort to make the right investment for your company. If you make the mistake of investing in the wrong system and with using it, all your investment will simply go down the drain.

Below are some key ERP mistakes businesses will have to take note of and avoid making:

Insufficient planning. If you want your ERP project or system to work to the company’s advantage, planning is crucial. Business owners and decision makers who do not plan thoroughly before they begin an ERP software evaluation can become confused when making their selection and as such, they will not fully understand their current processes and how to evolve them to maximize business benefits and efficiencies. To avoid this problem, companies should conduct an internal audit of all of their processes and policies before choosing an ERP system. If you don’t have an in-house team capable of properly evaluating ERP systems, consider hiring a third-party or vendor-neutral consultant who has experiences in implementing ERP solutions for companies in your industry.

Not doing enough comparison shopping. Different ERP systems offer various benefits. Although these would be helpful for your business, it is important to look into the limitations of these systems as well. The last thing you want is to invest in a system that has system functionality restrictions, lack of capabilities, and has a negative impact on existing internal best practices. To avoid this mistake, don’t limit your potential vendor to just one or two. Look for at least five and ask them for references. Don’t forget to do some additional research online by reading up on client testimonials or brand reviews.

Not using and understanding the ERP system’s key features. Once you have the ERP software installed, you or the employees in charge need to know the system’s ins and outs. If you or your employees don’t know or understand and use all the features, your company will miss various opportunities to automate business processes, complete functions faster, and meet business objectives. This also means you are not optimizing the system and getting less from your investment. You can avoid or solve this problem by creating a master list of all the features of the system and tracking the frequency of their use. You can then periodically review this list to determine which features are being used frequently and which ones are the most helpful.